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The gel offers a cherry-stained high-gloss texture for "freshly sipped" lips, per marketers.
February 24, 2026
By: Lianna Albrizio
Associate Editor
For personal care brand Vacation, parched lips can use a tall glass of Pepsi. Wild Cherry SPF 30 retails for $13.99 at Target. The brand has teamed with the prominent legacy beverage brand to create a tinted lip gel offering benefits aligning with the sun care and gourmand trends with SPF 30 coverage and its iconic wild cherry flavor. The gel offers a cherry-stained high-gloss texture for ‘freshly sipped’ lips, per marketers. Peptides support a smoother, more supple look; caffeine and ko...
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